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At PrettyLittleThing, we’ve got your back when it comes to your style and those all-important personal details. Our customers are super important to us, which means protecting our customers by keeping their personal data and information secure at all costs is a main priority.
We know the world of data security can be tricky (and a little zzzz), but we want you to be fully clued up on everything you need to know when it comes to your personal information and how it’s used. Consider this your guide to all things privacy related.
Most of the information you, the customer, provide us with happens when you’re engaging with us and our brand. This could be from anything from browsing the site, to purchasing and registering for an account.
When creating and registering an account, you may provide us with personal information including your name, email address, delivery address, phone number, credit card details, date of birth and other general marketing preferences.
We may also receive information from you via you entering one of our competitions, participating in any feedback questionnaires around your shopping experience with us, or from any communication you may have with our customer services team.
Established in 2013, PrimaLash was founded by Louise Brearley. Proud to be the UK’s largest independent lash brand, PrimaLash offer a range of products that cater to every need and budget and of course, every occasion. From salon quality human hair to high end luxury vegan lashes, PrimaLash has something for everyone. Add a touch of royalty to every look with PrimaLash, the UK’s largest false eyelash brand with nearly 400 amazing styles to choose from. Favourites of experienced Make-up Artists, Insta-influencers and Celebrities alike, PrimaLash are widely loved by Beauty Queens the world over. If you're the ultimate lash queen, PrimaLash natural individual lashes will give you a super cute look to boost your confidence. New to wearing false lashes and need a quick fix for the weekend? Pop on a lightweight lash to make that outfit pop. Whatever your plans are, PrimaLash are a total must-have in your beauty collection.
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