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At PrettyLittleThing, we’ve got your back when it comes to your style and those all-important personal details. Our customers are super important to us, which means protecting our customers by keeping their personal data and information secure at all costs is a main priority.
We know the world of data security can be tricky (and a little zzzz), but we want you to be fully clued up on everything you need to know when it comes to your personal information and how it’s used. Consider this your guide to all things privacy related.
Most of the information you, the customer, provide us with happens when you’re engaging with us and our brand. This could be from anything from browsing the site, to purchasing and registering for an account.
When creating and registering an account, you may provide us with personal information including your name, email address, delivery address, phone number, credit card details, date of birth and other general marketing preferences.
We may also receive information from you via you entering one of our competitions, participating in any feedback questionnaires around your shopping experience with us, or from any communication you may have with our customer services team.
Illamasqua is the go-to anti-conformist makeup artist brand that defies convention with their high-performance products and irreverent, daring attitude. They stand for beauty; not brutality. Recognised by PETA, they are completely cruelty-free and are proud to have a large, ever-growing vegan range. Illamasqua remain close to our British heritage. Founded in creativity and nurtured in fashion over 10 years ago, the creation of Illamasqua as a brand was largely inspired by all things subcultural, which remains key to everything they create today.
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